Privacy policy
PRIVACY POLICY
Trust is the foundation of our company. Luxury of Homes Srl believes that the trust of its customers in the protection of personal data is fundamental. Luxury of Homes Srl is therefore committed to complying with applicable data protection laws and to implementing appropriate technical and organizational measures to ensure protection and processing of personal data in accordance with applicable regulations.
This statement is provided pursuant to Article 13 of Regulation (EU) 2016/679 (General Data Protection Regulation — GDPR) and describes how personal data is processed by Luxury of Homes Srl (hereinafter, “Luxuryofhomes” or the “Data Controller”).
DATA CONTROLLER
The Data Controller responsible for processing personal data collected through the Site is:
Luxury of Homes Srl
Corso Armando Diaz No. 96
47121 Forlì (FC) — Italy
Email: privacy@luxuryofhomes.com
CATEGORIES OF PERSONAL DATA PROCESSED
Luxuryofhomes collects and processes various categories of personal data, including:
Customer identification data such as name, email address, postal address, telephone number, nationality, residence and/or domicile, and any other personal data voluntarily provided through forms on the Website, including newsletter subscription, account registration or service requests;
Transaction data relating to purchases and related commercial activities;
Personal data contained in communications sent by Customers, including support requests, complaints, or inquiries;
Additional personal data voluntarily shared with agents or representatives of Luxuryofhomes;
Survey or research participation data where Customers voluntarily respond;
Navigation and usage data relating to interaction with the Website such as device identifiers, operating system, browser type, visited pages, interaction logs, response times, crashes and technical diagnostics, collected via cookies or similar technologies, generally on an aggregated or anonymized basis;
Preferences, browsing patterns, viewed products and behavioral data collected through tracking technologies;
Personal data obtained from third parties where lawfully accessible, including publicly available social network information or public databases.
Provision of personal data is voluntary. However, certain data is necessary to process purchase orders, provide requested services, fulfill contractual obligations or comply with legal requirements. Failure to provide required data may prevent the execution of orders or provision of services. Optional data may be provided at the Customer’s discretion without affecting access to the Website. Mandatory fields are indicated accordingly during data collection.
COOKIES
The Website uses cookies and similar technologies. Detailed information is available within the Cookie Policy section below.
LEGAL BASIS FOR PROCESSING
Personal data processing is carried out based on lawful grounds including:
Performance of contractual obligations or pre-contractual measures requested by the Customer;
Compliance with legal obligations applicable to the Data Controller;
Legitimate interests pursued by the Data Controller provided these interests do not override fundamental rights and freedoms of the Customer;
Explicit consent where required, including profiling or marketing communications.
PURPOSES OF PROCESSING
Personal data may be processed for the following purposes:
Execution and management of purchases, quotations, and services requested through the Website;
Customer account administration;
Verification and execution of financial transactions;
Website functionality and service optimization;
Analysis and improvement of products, services and user experience;
Identification and authentication of registered users;
Market research, surveys and data analysis;
Handling customer requests, inquiries or complaints;
Sending marketing communications, promotional materials or targeted offers where consent has been provided;
Profiling activities aimed at personalizing customer experience and marketing communications;
Compliance with legal obligations or defense of legal rights.
DISCLOSURE OF PERSONAL DATA
Personal data may be disclosed to trusted partners, contractors or service providers assisting in service delivery, transaction processing, communications management, data analysis, hosting, logistics, marketing or support services.
Such disclosure is performed under appropriate contractual safeguards and does not require additional consent where necessary for contractual execution.
Personal data may also be shared with third parties for marketing purposes only upon explicit consent.
Authorized personnel within Luxuryofhomes and affiliated entities may access personal data strictly on a need-to-know basis.
Cross-border data transfers may occur where necessary to fulfill contractual obligations. In such cases, transfers shall comply with GDPR requirements, including adequacy decisions, contractual safeguards, or other lawful mechanisms.
Personal data may be disclosed when required by law, judicial authorities, supervisory bodies, or where necessary to protect legal rights.
Data may also be shared with professional advisors, auditors or consultants for compliance purposes.
DATA SECURITY
Luxuryofhomes adopts technical and organizational security measures to protect personal data from accidental or unlawful destruction, loss, alteration, unauthorized disclosure or access.
Customers are responsible for securing their own devices and network connections.
While reasonable measures are taken to protect personal data, absolute security of internet transmission cannot be guaranteed. Customers acknowledge inherent online risks and agree that liability for data breaches shall arise only where caused by proven negligence of the Data Controller.
DATA RETENTION
Personal data is retained only as long as necessary for processing purposes.
Typically, data is stored for up to five years following the last interaction with Luxuryofhomes.
Data may be retained longer where required by legal, fiscal, accounting or regulatory obligations, up to ten years or within applicable limitation periods.
Extended retention may occur where necessary to address disputes or legal claims.
CUSTOMER RIGHTS
Customers have rights under GDPR including:
Right to withdraw consent at any time;
Right to restrict processing under applicable conditions;
Right to object to processing based on legitimate interest;
Right to object to processing for marketing purposes;
Right to access, rectify or erase personal data;
Right to data portability where applicable;
Right to lodge complaints with supervisory authorities including the Italian Data Protection Authority (www.garanteprivacy.it).
Requests may be submitted to privacy@luxuryofhomes.com.
Identity verification may be required before processing requests.
Requests will be handled within applicable legal timeframes.
CHANGES TO THIS POLICY
Luxuryofhomes reserves the right to modify this Privacy Policy at any time to reflect regulatory or technical updates. Updated versions will be published on the Website. Continued use of the Site constitutes acknowledgment of updates.
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COOKIES POLICY
The Website uses technical, analytical and profiling cookies, both proprietary and third-party, to improve navigation experience and provide personalized content and advertising aligned with user preferences. By continuing navigation or accessing content without modifying cookie settings, consent to cookie use is implied where legally permissible.
WHAT ARE COOKIES
Cookies are small text files stored on user devices when visiting a website. They allow recognition of devices and enhancement of browsing functionality without identifying individual users directly unless associated with additional data.
PURPOSE OF COOKIES
Cookies enable efficient navigation, preference storage, service optimization, user experience personalization and targeted advertising relevance.
TYPES OF COOKIES USED
Session cookies active only during browsing sessions;
Persistent cookies retained across visits to store preferences;
Technical cookies necessary for website functionality and not requiring consent;
Analytical cookies used to monitor anonymous usage patterns;
Third-party analytics cookies including Google Analytics services.
COOKIE MANAGEMENT
Users may refuse or manage cookies through browser settings. Guidance is available through browser support pages including Google Chrome, Mozilla Firefox, Internet Explorer and Apple Safari.
GOOGLE ANALYTICS
Google Analytics services may be disabled through tools provided by Google via official opt-out mechanisms.
